adriatica watches

adriatica watches history

adriatica watches
adriatica watches

here is the time line from adriatica website:

http://www.adriaticawatches.ch/index.php/en/history/index

Adriatica factory is located in Camorino/Ticino, the Italian part of Switzerland.

One of our key objectives is to create new designs and models that perfectly suit the changing styles of our generation while, at the same time, keeping prices competitive.

We offer watch ranges from dress to chronograph models. The company specialises in gold, gold plated, PVD plated, titanium and steel watches. Adriatica produces both mechanical and automatic self-winding models which are powered by ETA & SELITA movements. We stock a wide range of quartz watches containing high-tech movements such as Ronda, ETA & ISA.

Adriatica , as a trade mark, is closely associated with a Swiss Watch Company established in 1852 in Montilier. It was The Swiss Watch Company who created the brand and started manufacturing Adriatica watches in 1931.

In 1962 Adriatica factory relocated to Biel/Bienne & Basel in Switzerland . Here they continued manufacturing ladies and gentlemen’s watches, specialising in the classical gold plated range. This is also when the new, revolutionary men’s collection “Adriatica World Champion” was created .

Since 1999 Adriatica watches are being manufactured in our own watch company in Dongio, then in 2010 our headquarter has been relocated to Camorino/Ticino. Great effort and concentration has been put into perfecting the manufacture processes and improving the styling of already existing models. The implementation of new technologies and the creation of modern pieces of watchmaking art has become another of their key objectives.

Today Adriatica is an internationally recognised brand available in many countries such as United Kingdom, USA, Germany, Ireland, Portugal, Hungary, Egypt ……

Adriatica has been a member of The Federation of the Swiss Watch Industry since December 2006.

“Swiss Made” embodies a concept of highest quality, accuracy, reliability combined with elegance and originality of design. This is exactly what Adriatica is about.

1852

Swiss Watch Company was established in Mortiller.
After several year, the main office was moved to Oensigen, Canton Solothern

1931

Production of Adria&Adriatica watches started

1996

New collection of 14-carat and 18-carat gold watches was designed. By the end of the year it made a great entry of the market.

1999

Swiss Watch Company was established in Mortiller.
After several year, the main office was moved to Oensigen, Canton Solothern

2000

Production of Adria&Adriatica watches started

2001

New collection of 14-carat and 18-carat gold watches was designed. By the end of the year it made a great entry of the market.

2004

Swiss Watch Company was established in Mortiller.
After several year, the main office was moved to Oensigen, Canton Solothern

2005

Production of Adria&Adriatica watches started

2006

New collection of 14-carat and 18-carat gold watches was designed. By the end of the year it made a great entry of the market.

2012

The creation of model Twin Motion approved to be a great step to meet new trends and the demand of watch industry. This amazind model shows: Local Time, Chrono and GMT. Twin Motion model was developed using new technologies and designed to hold Soproad mechanism.

ADRIATICA

COMPANY PROFILE

From Swisstime.com http://www.swisstime.ch/en-ADRIATICA-m707.html

Adriatica is an independent company that has been producing high-quality watches for more than 80 years.

However, the history of the brand can be traced back to mid-nineteenth century. The brand is closely related to the Swiss Watch Company established in 1852 in Montelier. In 1931 the Swiss Watch Co. registered the brand

Adriatica and started to produce watches under this name. Since then, the company has kept its main principle: to provide customers with high quality watches of contemporary design at fair and reasonable prices. Adriatica was seen as an esteemed and notable brand due in part to their production of gold and gold plated watches for ladies and gentlemen. The models were very popular in Europe, especially in Scandinavia. Then, the brand expanded and entered new markets in Eastern Europe. The turning point for the brand came in 1962. Adriatica launched their World Champion model which quickly became one of the most popular watches of the 1960s.

Thanks to its strong design and up-to-date technologies the watch was extremely attractive to gentlemen interested in progress and perfection. The introduction of the Adriatica World Champion proved to be an important step in modernising the identity of the brand. Currently, Adriatica creates watches of contemporary styles and designs: from bright dress watches to chronographs and sophisticated models with complex technological solutions. The company uses only the best materials, including stainless steel 316L, gold, ceramic and titanium, as well as modern technologies like PVD which guarantees the durability of the coating.

Every Adriatica watch is stamped with a ‘Swiss Made’ sign. The label proves that the product meets the high standards of quality, reliability, accuracy and appearance that are mentioned in Swiss legislation. During its history, the company moved its location from Biel/Bienne to Basel and then in 1962 to Camorino in Ticino, the southernmost canton of Switzerland. The canton of Ticino borders Italy. For decades, Italian influences have been key to the designs of Adriatica. They bring a gentle touch to the spirit of the brand, which is especially visible in the ladies’ collection. Today Adriatica is an internationally recognized and well-known brand represented in 35 countries all over the world, including Germany, Ireland, Poland, Russia, Ukraine and the USA.

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