TAG Heur watch

In 1860, Edouard Heuer began the TAG Heur watch company presently known as TAG Heuer when he opened a watchmaking workshop in St-Imier, a village in the Swiss Jura region.

Heuer watches soon became recognized for a high level of accuracy and workmanship. Perfect for the timing of sporting events Heuer soon found its niche. Over the years, Heuer gained fame for numerous timing innovations and became associated with auto, yacht and other forms of racing. In the 1980’s Heuer associated with the Techniques d’Avant Garde and TAG Heuer was formed.

TAG Heur watch
TAG Heur watch

Today, this company is one of the leading and most recognized watch brands in the world.

TAG Heuer has known with long tradition of technological innovation in precision timepieces since the early 1900’s, including stopwatches and water-resistant watches. Reflecting this heritage, the TAG Heuer brand has long been closely associated with the world of competitive sports, providing official timing services for this world (Olympic Games, FIS Ski World Cup, FIA Formula 1 World Championship, automobile racing, ski competitions and much more major international sporting events)

TAG Heuer Timeline:


Edouard Heuer founds a watchmaking company in St-Imier, Switzerland


Patents his first chronograph.


Patents an “oscillating pinion” still used by major watchmakers for mechanical chronographs.

TAG Heur watch
TAG Heur watch


Introduces the first automobile dash-board chronograph.


Invents a stopwatch that is accurate to within 1/100th of a second called the micrograph.


Watches are timekeepers at the Antwerp, Paris and Amsterdam Olympics.


Launches the “Autavia” the first dashboard stopwatch for race-cars.


Introduces the “Mareograph – Seafarer” a wristwatch with chronograph functions and tide indicator. (COOL WATCH!)

TAG Heur watch
TAG Heur watch


Launches the “Carrera” chronograph. This watch was named for the 1950’s “Carrera Pan-america Mexico” road-race.


Patents the MICROTIMER, the first miniature electronic timekeeping device which was accurate to within 1/1000th of a second.


Introduces the “Chronomatic”, the first automatic chronograch with a microrotor. They also introduce the widelytag8popular “Monaco” worn by movie-star Steve McQueen.

1971 to 1979

He named the official timekeeper for formula one racing.


Launches the “Chronosplit”, the worlds first quartz wrist chronograph.


Joins “TAG” group and the famous watch name and logo are changed from HEUER to TAG-HEUER. Since then the company has craftily built one of the most recognized watch names in the

TAG Heur watch
TAG Heur watch

world to become a very popular and fashionable status symbol.

Please remember that this is an unofficial account of the history of this company, Should you happen to find any mistakes with our information then please let us know at info@watchestimeline.com

Leave a Reply